Soft capital VC

StrategyCrowd is a soft capital VC, that applies its skills and resources to a maximum of 5 clients a year. Clients are selected on a number of criteria, but the main characteristics are European, traditional family businesses with a turn over of between 10 and 25 million.

Calahonda mapping

The methodology we apply is based on over a 100 years and a 100 million Euro of collective entrepreneurial experience in failing and scaling. Intake starts with a questionnaire covering the roots, present and preferred state. We help you with the definition of your filters using a 7 framed strategic prism, gamification scenario planning, story mapping, exponential thinking and a variety of other tools relevant to the company. We call it the Calahonda mapping.

The end result is an analysis and a suggested most practical and entrepreneurial way forward.


Cost of the intake is 15k, at which stage we mutually decide the next steps towards growth. The second stage gives you access to a group of entrepreneurial co-CEOs, helping you to execute and sell, with skin in the game, getting involved full time in getting the company to an exit, with a multiplier of over 3.